Impact & progress

What we've built

Platform milestones, adoption metrics and InvestMap usability.

InvestMap scaled from 0 to 55 Monthly Active Users (MAUs), capturing 27% of the company with over 700+ location searches in Q1.

Source: Mixpanel
55 MAUs Baseline Marzo
706 Location searches Q1 total
68.5 / 100 Global Usability Index Q1

Key deliveries

  • ML predictive model integration
  • PropHero internal transaction data
  • Automatic report generation
  • Granular price breakdowns by zone
  • Municipality comparator
  • Company news by zone
  • Analytics framework with Mixpanel

To drive further improvements, we established the platform's first analytics framework by implementing Mixpanel event tracking to monitor usability and user behavior.

Roadmap
Live data · Mixpanel
70 Target MAU
11 / 70 · 15% On track
1,000 Location searches
34 / 1,000 · 3% On track
80 Global Usability Index
66.0 / 80 · 82% On track

Upcoming features

Q2 2026

Rent Estimator

In progress

Enter the address and characteristics of any property to get a rental estimate, yield scenarios and area comparables calculated from real market data and PropHero operations.

More platform users (rental team) · Estimated properties as a business metric

AI Assistant

In progress

An assistant embedded in the platform that answers questions about zones, metrics and investment opportunities in natural language using InvestMap data.

More active users · Reduced friction when searching for opportunities

Heat Map

In progress

Visual overlay on the map that summarises thousands of market variables into one actionable read to spot opportunity at a glance.

More active users · More zones explored thanks to InvestMap data and models

New Map

In progress

Complete redesign of the interactive map with better performance, more intuitive navigation and new data layers for exploring municipalities.

More active users · More zones opened thanks to InvestMap data and models

Sprint-by-Sprint Roadmap

Objective

Establish feature and global adoption baseline and validate three new interfaces with business (new map, rent estimator, conversational AI).

Deliverables
  • Extract Mixpanel baseline and calculate usability index per feature and global
  • New Map: functional interface with mocked data, validated with business
  • Rent Estimation: basic calculator flow validated
  • Conversational AI: basic chat interface (no LLM) validated with business
Expected outcome

Feature and global adoption baseline defined. Three interfaces validated with business and ready for integration. This sprint doesn't move the index as it's the starting point.

Objective

Launch the new map interface with room and m² data (market and PropHero).

Deliverables
  • New map design → production
  • Sale and rental data with room and m² breakdown (market and PropHero) → production
  • Ciudata data preparation for AI agent (in parallel)
  • PropHero internal data preparation for rent estimation (in parallel)
Expected outcome

More searches and improved platform usability due to the new interface and room/m² breakdowns.

Adoption indicators
Location Search 85% +3%
Report Download 12%
Comparable 18%
Global Usability Index
71 / 100 +2.25 vs Sprint 1
Objective

Launch the heatmap as a quick navigation tool while we finish developing more complex features in parallel.

Deliverables
  • Heatmap layer with real data (Population, Rent, Sale) → production
  • Table view → production (quick win)
  • Rent estimation business logic preparation (in parallel)
  • Conversational agent functional logic preparation (in parallel)
Expected outcome

Users navigate more and we achieve more searches per session thanks to the new Heatmap.

Adoption indicators
Location Search 86% +1%
Report Download 12%
Comparable 18%
Global Usability Index
72 / 100 +1 vs Sprint 2
Objective

Launch rent estimation with PropHero internal data, confidence intervals and multiple scenarios, opening InvestMap to the Rentals team.

Deliverables
  • Rent Estimation: business logic + PropHero internal data + confidence intervals + multiple scenarios → production
  • Technical alignment with Data for predictive model integration
Expected outcome

Rentals starts using InvestMap as a real working tool. Rent Estimation enters the index with 12% weight.

Adoption indicators
Location Search 86%
Rent Estimation 30% New
Report Download 12%
Comparable 18%
Global Usability Index
77 / 100 +5 vs Sprint 3
Objective

Launch the conversational agent and enrich the map with new vs second-hand property data breakdown.

Deliverables
  • Conversational AI: agent with TF Labs data + PropHero internal transactions → production
  • Map: new vs second-hand breakdown integrated → production
Expected outcome

More searches from new available data. Conversational AI enters the index with 7% weight.

Adoption indicators
Location Search 86%
Conversational AI 25% New
Rent Estimation 30%
Report Download 12%
Comparable 18%
Global Usability Index
79 / 100 +2 vs Sprint 4
Objective

Integrate predictive models, validate Q2 target closure and prepare the platform for the next phase.

Deliverables
  • Validation sessions with Supply (predictive models)
  • Rent prediction model integrated and validated with business → production
  • Improved price prediction model integrated in the map → production
  • Final metrics and targets review
  • Retrospective and next phase kickoff
Expected outcome

Searches increase from predictive model integration. Supply, PC and Rentals use InvestMap as a regular tool.

Adoption indicators
Location Search 87% +1%
Rent Estimation 30%
Conversational AI 25%
Report Download 12%
Comparable 18%
Global Usability Index
80 / 100 Q2 Target